Saturday, March 16, 2013

FREE Script Notes from SCRIPTMONK! (that's right. free. read on for details)


As some of you already know (or can easily tell from the colorful banners adorning the sides of this blog) in late January I published my first book Screenwriting Down to the Atoms. Since then it has been my mission to help developing writers by getting my book and its unique new method under as many noses as possible. For those of you who have supported my efforts thus far, I thank you. Things are going pretty well. Thursday the Kindle version cracked the Top 10 in screenwriting books on Amazon for the first time. (Then it fell down to #24, then back up to #6 today. The Amazon’s rankings algorithm seems to be a mystery to everyone in the world. Things go up and down more often than the stock market.) But for those of you who are still on the fence about my method, I have decided to give things a little nudge with an offer that, considering how much of my personal time and effort will be involved, is pretty insane.

For the zillions of you currently out there working on a screenplay, I am going to give FREE script notes and coverage to the first ten people to order a paperback copy of Screenwriting Down to the Atoms on Amazon between March 15 through March 31, and send me proof of purchase. This is a service for which I usually charge $50-75, but you can get it at the paperback purchase price of only $12.99.

You can look at this offer in a lot of different ways. You might think of it as buying an incredibly helpful book and getting $75 worth of script notes as a bonus. Or, you might consider it as getting professional coverage for only $12.99, plus a free book to sweeten the deal. Or you might look at it as getting both for one ridiculously low price. Whichever way you look at it, one thing is certain: I am going to be very busy reading scripts for the rest of the month.

Here is how to do it:

1. Order a copy of Screenwriting Down to the Atoms from Amazon.com. (Please note that this offer is currently for paperback copies only, ordered between March 15 and March 31. Though I would love to reward everyone who supports me in any way, my time and resources force me to put limits on this promotion.)

2. Email me at services@scriptmonkindustries.com with the words “Promo offer” in the subject line. As proof of purchase, please attach a screenshot of your Amazon.com receipt. (There are instructions on how to create a screenshot below.)

3. I will return your email with a short questionnaire asking for some helpful information on you and the script you would like to submit. (This is something I send to all people who request script notes.) Please answer the questionnaire in a return email with your screenplay attached as a .pdf document.

That’s it. I will read the scripts in the order they are I received. Barring some sort of unforeseen disaster, I intend to finish the tenth and final script by mid-April.



How to take a screenshot as proof of purchase:

For PC users:
Find and open the confirmation email Amazon sends you after making your order. Make sure the important information is centered in the email window and press the “Print Screen” button on your keyboard. The Print Screen button is one of those rarely-used keys on the top of the keyboard next to all the F10, F11, F12 buttons. It may be abbreviated as “PrtSc” or “PrntScr” or something like that.
Next, open the Microsoft Paint program. Paint is a program that comes factory-installed on every PC. Find it under Start > Accessories > Paint. When the program loads, press Ctrl + V on your keyboard, or go to the menus and select Edit > Paste. This pastes the screenshot you took of your Amazon email into body of the program. Press Ctrl + S to save it. This turns the screenshot into a picture file which you can attach to your email.

For Mac users:
For Mac, the process is much simpler. Open and center the Amazon email. Hold down the Command key (that’s the one with the Apple logo on it), plus the Shift key, and then press the number 3. This automatically saves a screenshot onto your desktop as a PNG picture file.

Important Note: I am not trying to scam you for your personal information. I do not WANT your personal information. In fact, it is best for me if I do not see it at all. So, while you have your screenshot open in Microsoft Paint (or if you use Mac, open the screenshot file in an image editor program), take the paintbrush tool and black out any information you would not like a stranger to see. This includes your mailing address, any payment information, any other items you purchased, or even your last name if you are not comfortable giving it. All I really need to see is that you ordered the book, the amount you paid for it, and when it was ordered.



Please remember that I can only do this for the first ten people to send me their proof of purchase. I hate to turn people down, so if you are interested, I suggest you act fast. 

Scribble on.

Friday, March 15, 2013

The "Taking on the Mantle" Story Type -- Part I: Crisis of Conscience



Two years ago I wrote an article identifying the 20 Common Patterns of Plot, or “Story Types” found in feature films. Recently, I have expanded on these types with articles analyzing specific films, including the use of the Reconciled Rivals type in two of Sergio Leone’s most popular films, and the Healing Narrative as found in Alexander Payne’s Sideways. This month’s article, and the one to follow, looks at one of the most commonly-used story types, the “Taking on the Mantle.”

Along with “An Innocent Abroad” and “A Small Man/Woman Rises,” the Taking on the Mantle story type is found more often in mainstream cinema than any other, appearing in films in every style or genre, ranging from Schinder’s List to Iron Man. To introduce it briefly, a Taking on the Mantle story begins with a protagonist who is capable of being a hero, yet is unwilling to take on that role due to a collection of selfish or self-destructive traits. For years, the protagonist has used these traits to voluntarily close him or herself off from the physical and emotional needs of other human beings, resulting in a lonely, self-protected little world. The protagonist’s life is then invaded by a problem that forces him or her to step outside of this selfish world and realize the damage his/her negative traits cause him/herself and others. This creates an ethical dilemma. The protagonist can either turn a blind eye to those in need and fall back into his or her old ways, or the protagonist can abandon these traits and become a hero. A “mantle” is the long, flowing cape usually associated with superheroes. So, in this story type, the protagonist must choose to either put on the clothes of a hero, or remain in those of a heel.

Looking closer, the Taking on the Mantle story type can be further divided into two distinct subtypes:
a. Crisis of Character
b. Crisis of Conscience

In Crisis of Character, the protagonist begins the story with a warped, ego-centric consideration of right and wrong. The protagonist acts as if he or she is the center of the universe, and is unwilling to show any regard for the persons around them unless they can benefit from the situation.

In Crisis of Conscience, the protagonist does begin the story with an honest sense of right and wrong. However, the protagonist chooses to ignore it. Instead, the character willingly turns a blind eye towards evil or injustice, even becoming complicit in its execution, based upon justifications the character creates to convince him or herself that it is best to stay quiet and play along.

Crisis of Character and Crisis of Conscience take different paths to transform their protagonists. Though seen less often, we will investigate the Crisis of Conscience first. (Why? Frankly, I am currently working on a story in this subtype. So, at the moment, I have put much more work into it.)

The Crisis of Conscience Subtype


We will use three films as models: On the Waterfront (1954), Casablanca (1942), and Michael Clayton (2007).



Please keep in mind as you read on that story types and subtypes provide only generalized patterns of plot and character. They are not hard formulas that must be followed in exacting detail. In all three of our study films, there exists one or two elements that skew slightly to the left or right of the established pattern. These deviations do not invalidate the points made here, but merely show their flexibility. As I have said over and over, the rules of structure must adapt to the needs of the individual story, not the other way around.


The MAJOR PLAYERS


The Protagonist
The Protagonist of a Crisis of Conscience begins the story living in a world of self-imposed neutrality. He (or she)* may have been idealistic in the past, but an event outside of his control has shattered his dreams and stained his outlook on the world. Though the protagonist may dislike the place fate has put him, the protagonist resigns himself to the notion that it is best to simply carry out the role he has been given. The character no longer has great ambitions. He just wants to survive.
*(Note: Since the protagonists of all of our study films are male, I will use the pronoun "he/him" for the rest of this article for simpler grammar. Please do not take this to indicate that this subtype is limited to male protagonists.)

Rick Blaine of Casablanca (Humphrey Bogart) was once an idealist fighting against fascism. That is, until his heart was broken, causing him to become coarse and withdrawn, unwilling to care for anyone but himself. Terry Malloy of On the Waterfront (Marlon Brando) was once a promising prizefighter. That is, until local mob boss Johnny Friendly told him to take a dive in his biggest fight. With his dream shattered, Terry can see no other role in life than as one of Friendly’s two-bit flunkies. The eponymous Michael Clayton (George Clooney) is the self-named “janitor” of a powerful law firm. Though the job has given him status and money, he has grown sick of bending the law for morally ambiguous clients. At one time he planned to escape this life by opening his own restaurant, only to have his dream fall apart thanks to his drug-addicted brother, leaving him with a six-figure debt.

If one follows the Nine Character Alignments, Rick, Terry, and Michael all begin as True Neutral in their alignment, and then later transition into Neutral Good. However, a Crisis of Conscience protagonist can also work just as well as a Lawful Neutral who transitions into Lawful Good, or even a Chaotic Neutral who becomes Chaotic Good.

The Force of Darkness

 The Force of Darkness character is the most pervasive influence in the Protagonist’s life. Though the Protagonist may recognize that the Force of Darkness’s actions are evil or unjust, whenever the Force of Darkness asks the Protagonist to jump, the Protagonist asks how high. This is because the Protagonist feels subservient to the Force of Darkness, either due to a sense of familial loyalty (Johnny Friendly is an uncle-figure whom Terry has known since a boy), a sense of duty (the uNorth company – embodied by the corporate sociopath Karen Crowder (Tilda Swinton) – has paid Michael’s firm millions to do their dirty work), or a sense of obedience to the law (Rick Blaine’s world is ruled by a Nazi puppet regime – represented by Major Strasser – which Rick feels he must cooperate with for his own survival). Unlike a more traditional protagonist-antagonist relationship, in a Crisis of Conscience, the Protagonist and Force of Darkness begin the story on the same side. The Force may even be on friendly terms with the Protagonist and trust the Protagonist to do whatever it commands.

The Outside Relationship Character

As the name suggests, the Outside Relationship is a character (or characters) who exists either on the fringes of the Protagonist’s relationship with the Force of Darkness, or completely outside of it. In contrast to the Force of Darkness, the Outside Relationship represents morality, goodness, innocence, or justice. This character functions as a magnet to draw the protagonist away from the darkness and on to a righteous path by appealing the protagonist’s sense of decency. Usually this occurs by asking the protagonist for help; help that runs in opposition to the Force of Darkness.

In Casablanca, this character is Ilsa Lund (Ingrid Bergman), who begs Rick to defy Major Strasser so she and her fugitive husband Victor Lazlo may escape. In Waterfront, this is Edie (Eva Marie Saint), the love interest who compels Terry to atone for his role in the death of her brother. This relationship need not be romantic, however. In Michael Clayton this character is Arthur Edens (Tom Wilkinson), the lawyer gone rogue who asks Michael to help him destroy uNorth for the sake of everything good in the world. Father Barry (Karl Malden) exists as a secondary Outside Relationship in Waterfront. Here is one of those little deviations I have mentioned. While a single outside relationship character will usually do the job, Waterfront gives Terry’s conscience a double shot with two characters who compel him with two different angles on the same argument.


The Neutral Facilitator
The fourth and final essential Crisis of Conscience character act as what the “Hero’s Journey” archetype calls a shadow character. The Neutral Facilitator usually serves as an intermediary between the Protagonist and the Force of Darkness. Neither clearly good nor evil, it is often difficult to tell exactly where the Neutral Facilitator’s loyalty lies. Casablanca’s Captain Renault (Claude Rains) is a classic example. Renault is both Rick’s friend and foe. He kowtows to Strasser at one moment, and openly undermines him the next. Renualt “blows with the wind,” and does not reveal his true sentiments until the story’s end. Michael’s boss Marty Bach (Sydney Pollack) fills this role in Clayton. Terry’s brother Charley (Rod Steiger) does so in Waterfront.

The function of the Neutral Facilitator is twofold. First, the character acts as a neutral party whom the Protagonist can use as a sounding board as he struggles with his moral tug-of-war. Second and more importantly, the Neutral Facilitator brings the Protagonist tasks and challenges designed to lead the Protagonist deeper into the story situation. Marty orders Michael Clayton to track down and control Arthur. Charley tells Terry to spy on Father Barry’s meeting, which leads Terry to become further involved with Edie. Renault is a central catalyst in Rick’s ordeal with the stolen letters of transit. Why is this facilitation necessary? When a Protagonist starts a film as aloof and closed-off as those found in Crisis of Conscience stories, he or she does not feel very motivated to take any kind of action on his or her own. The Protagonist would rather ignore the situation than get involved. Therefore, it is necessary for someone or something to push the Protagonist into the situation until the time comes when the Protagonist’s conscience takes hold and the Protagonist feels the urge to act on his or her own.


The COURSE of the PLOT


Act 1
The story begins with the Protagonist given a small task, either by the Neutral Facilitator, the Force of Darkness, or both in cooperation. Terry is asked to take part in the events which lead to the killing of Edie’s brother. Renault asks Rick not to interfere with the arrest of Ugarte. Michael Clayton is sent upstate to clean up a messy hit-and-run case. In carrying out this task, the Protagonist demonstrates that he is aligned with the Force of Darkness and is willing to participate in the Force’s morally ambiguous activities.

With his loyalty established, the Protagonist is then presented with a larger, more important mission: Terry is asked to spy on Father Barry’s meeting. Rick is asked to cooperate with Strasser’s efforts to arrest fugitive Victor Lazlo. Michael is sent to salvage a meltdown that occurred in their case with uNorth. This mission puts the protagonist into direct contact with the Outside Relationship character: Terry helps Edie escape the violence that follows the meeting. Rick discovers that Lazlo is traveling with Isla. Michael must babysit Arthur Edens after Arthur’s psychotic breakdown.

Though the Protagonist would prefer to complete this mission without becoming emotionally involved, something compels the Protagonist, willingly or unwillingly, to extend his involvement with the Outside Relationship: Terry feels attracted to Edie and convinces her to see him again. Rick cannot bring himself to ignore Ilsa’s presence in Casablanca. Arthur escapes Michael’s watch. This event pushes the Protagonist past a Point of No Return, fully involving him in the story situation. This becomes the End of 1st Act Turning Point.

Act 2A
As the interactions between the Protagonist and Outside Relationship character advance, the Outside Relationship begins to openly challenge the Protagonist’s ethics and behavior. He or she questions the reasons for the Protagonist’s allegiance to the Force of Darkness and then asks the Protagonist for help. However, the Outside Relationship’s request would mean open defiance of the Force of Darkness: Edie asks Terry to come clean about her brother’s murder. Isla begs Rick to help her and Lazlo escape. Arthur asks Michael to help him bring down uNorth.

 Though the Protagonist refuses this request, the Outside Relationship succeeds in planting a dilemma in the Protagonist’s mind. The Protagonist now finds himself at the center of two diametrically opposed lines of conflict: a conflict between the Protagonist and Outside Relationship over what the Outside Relationship wants him to do, versus a conflict between Protagonist and Force of Darkness over what the Force wants him to do. The “crisis of conscience” has fully formed.

As Act 2A advances, events cause this dilemma to grow more and more difficult for the Protagonist to handle. Before long, the Force of Darkness takes notice. The Force of Darkness begins to wonder whether the Protagonist remains loyal to its side, often giving the Protagonist warnings or threats, either directly or through the Neutral Facilitator.

The scales of this dilemma begin to tip at the Mid-2nd Act Turning Point. The Force of Darkness commits an action so morally reprehensible that the Protagonist feels he can no longer continue looking the other way: Johnny Friendly kills a second innocent dockworker. Major Strasser cracks down on Rick and makes a veiled promise kill Lazlo. Karen Crowder has Arthur murdered with a faked suicide. All it takes now is a little nudge from the Outside Relationship before the Protagonist decides he must turn on the Force of Darkness. At the Midpoint, the Protagonist takes the leap from reactive to proactive, from a slave to duty to a person of ethics, from flunkie to hero.

Act 2B
The protagonist begins Act 2B finally ready to take his first decisive actions against the Force of Darkness: Terry finally talks to the Waterfront Commission. Michael investigates the circumstances of Arthur’s death. Rick launches a plan to bluff his way past Strasser and Renault in order to get Ilsa and Lazlo to safety.

The Force of Darkness realizes what is happening and does not like it. It offers the Protagonist an ultimatum: either back off and get in line or be destroyed. Once again, the Neutral Facilitator character is often the messenger. This occurs in Waterfront in the classic scene between Terry and Charley in the back of the cab. This is the scene in Clayton when Marty tells Michael to forget about the entire situation and let uNorth resolve everything.

The Protagonist refuses this ultimatum, and thus signs his own death warrant. The Force of Darkness sees no other option than to destroy the Protagonist. Karen Crowder has her goons put a bomb in Michael’s car. Johnny Friendly kills Terry’s brother and then tries to run Terry down. Though the Protagonist survives, he is overcome by a second significant change to his character. This is no longer just an ethical situation. It is a personal one. The Protagonist is convinced that the only remaining solution is to bring the Force of Darkness to its knees, and as Terry puts it, “take it out on their skulls.”

(It should be noted that Casablanca skips the last two plot points. This is because, surprisingly, Casablanca’s Act 2B is only one story sequence long. In fact, the film’s entire structural second half lasts only twenty minutes! Casablanca is an example of a film that succeeds despite having imperfect structure due to the strength of the structural elements which remain.)

Act 3
In Act 3, the Protagonist launches a final plan to destroy the Force of Darkness and achieve justice for the Outside Relationship. Terry gets his revenge on Johnny Friendly; first, politically, by testifying against him in court, and then personally through a face-to-face confrontation. Rick ensures that Lazlo and Ilsa escape Casablanca by turning the tables on Renault and shooting Major Strasser. Michael scams a confession out of Karen Crowder that brings uNorth to its doom.

It is important to notice that, in these final moments, the Protagonist completes his full and total transformation from absolutely selfish to absolutely self-less. In order to do what it right, the Protagonist willingly sacrifices everything he has valued in the past. Terry gives up all of his privileges and becomes a pariah. Rick abandons his life of wealth and influence to become a wanted criminal of the Third Reich. Michael turns on his business, meaning he will likely lose his job and everything that comes with it. In order to take on the mantle of a hero, the Protagonist must wipe himself clean and start over from scratch. This makes the end bittersweet. However, all is not lost. By giving up his shallow, material comforts, the Protagonist gains something more valuable: the love and respect of those who still have decency in their hearts; whether it be the dockworkers, Renault, Michael’s policeman brother, or anyone else who still believes in goodness and justice.

Okay, you may say, there indeed seems to be a pattern here. But these three films all exist in a similar vein. They are all straight dramas combined with elements of romance or thriller. What about something in another genre? What about something completely different?


Who Framed Roger Rabbit?

 


Okay, here is something completely different. On the surface, Disney’s 1988 family comedy/detective noir mash-up seems to have little in common with Waterfront, Casablanca, or Clayton (except perhaps the prevalence of suits and fedoras). However, Who Framed Roger Rabbit? is also a Crisis of Conscience that follows the same pattern.

Rabbit’s Protagonist is Eddie Valiant (Bob Hoskins), a once happy-go-lucky private eye grown bitter and angry after his brother was murdered by a “toon.” Eddie now sees the world as dirty, ugly, unjust place. He has become self-centered, withdrawn, and most importantly, bigoted against toons.

This seems to make Eddie the perfect pawn for the story’s Force of Darkness, Judge Doom (Christopher Lloyd). Doom is a demented sociopath who wishes to use the law to crush Toontown under an iron claw. Though Eddie recognizes that Doom is a twisted character, Doom represents the law, much like Major Strasser in Casablanca. For a man in Eddie’s position, it is wisest for him to keep his mouth shut and play along.

Eddie’s story begins when he is hired for a minor task by cartoon studio head R.K. Maroon. Working as Doom’s proxy (or, as a Neutral Facilitator), Maroon asks Eddie to take incriminating photos of millionaire Marvin Acme with the wife of his star actor Roger Rabbit. Eddie does this job, proving his willingness to take part in morally-ambiguous behavior. Unfortunately, these photos result in the murder of Marvin Acme and Roger Rabbit is accused of the crime. Playing off Eddie’s bigotry for toons, Judge Doom requests a bigger task – to assist him in Roger’s capture and punishment.

Only Roger is innocent. He becomes the Outside Relationship character when he approaches Eddie and begs for his help. As typical in this subtype, Eddie wants nothing to do with Roger. However, Eddie is forced to extend the relationship with Roger when the two end up handcuffed together and Eddie must hide Roger from Doom’s flunkies.

Now Eddie faces a dilemma. Put his neck on the line for Roger or play it safe and let the chips fall where they may? Doom senses Eddie’s wavering commitment to the law and tries to intimidate him through various means. Only Doom takes things too far when he tries to execute Roger without trial at the story’s Midpoint. Eddie decides to openly defy the Force of Darkness by saving Roger. With this action, Eddie finally chooses to take willful action to put things right. Eddie begins his own investigation of Acme’s murder so Roger may be saved and justice done.

This leads Doom to conclude he must destroy Eddie. Eddie receives his first warning when Doom shoots at him in an alley. Eddie doesn’t quit, leading Doom to kidnap Eddie at the End of 2nd Act Turning Point, intent on killing him.

Though Who Framed Roger Rabbit has all the earmarks of a Crisis of Conscience subtype, it is not as perfect an example as On the Waterfront or Michael Clayton. This is mostly the result of Roger Rabbit’s attempts to fulfill the needs of a family comedy, while at the same time follow the formula of a detective noir, while still using the plot pattern of a Crisis of Conscience. With all these diverse ingredients, some will inevitably be incompatible. First off, Roger Rabbit executes the functions of the Neutral Facilitator in a very clumsy manner. As the film begins, the Neutral Facilitator seems to be R.K. Maroon. However, Maroon almost disappears after the first act. The Neutral Facilitator’s shadow character qualities are denied to Maroon, and instead granted to Jessica Rabbit. Jessica does partially fulfill the role of Neutral Facilitator for the remainder of the film, but she is also forced to pull double-duty as a noir femme fatale – two roles that are not necessarily complimentary. Because of this role confusion, Jessica Rabbit’s character is the least developed of the main cast and her scenes tend to inhibit the story rather than push it forward.

The second major flaw comes in the film’s third act. Even as a kid, I felt that the last twenty minutes of Roger Rabbit never lived up to the rest of the film. Now I know why. Rather than stick with the Crisis of Conscience story pattern, Roger Rabbit’s creators chose to end the film with a rather uninspired and unoriginal heroic rescue sequence. I guess the creators felt a family adventure demanded a big action finish leading up to a 100% feel-good resolution, yet it seems the film does not end as well as it should have. As I have observed before on story types, the films that have the most success with their audiences are time and again those that stick the closest to the patterns of their story types. Diverge too much from type, or include elements that do not belong, and the end product is weakened.

Coming Up: Part II, Crisis of Character

Friday, March 1, 2013

LEVELING THE PLAYING FIELD: "Atoms" Priced Down to $12.99!

When I published Screenwriting Down to the Atoms, I knew I would have difficulty getting recognition – or even visibility – in a market already crowded with fifteen year-old standbys and dozens of hackneyed imitators. Part of this challenge comes from the fact that I decided, for a number of good reasons, to publish independently. Unless you are an author or work in publishing, you are probably unaware that right now, like the music and film industry ten years ago, the publishing industry is going through a Digital Revolution. This means the old way of doing things is collapsing fast. With shrinking profits and a panic to survive, most publishers are unwilling to take on any title with a niche audience as small and specific as the screenwriting community. Although I doubt they would know how to market such a title even if they did. Of the smaller publishers who have served the screenwriting community in the past, things look even more dire. Of the top three, one has gone out of business, another has stopped publishing new titles, and the less said about the third the better.

However, there are great advantages to publishing independently. Along with them, one big disadvantage when it comes to Amazon.com. Pricing.

Take a look at the listed cover price of the five top-selling paperbacks on screenwriting:

Save the Cat! by Blake Synder (195 pages) – $19.95
The Screenwriter’s Bible by David Trottier (424 pages) – $23.95
Screenplay by Syd Field (320 pages) – $16.00
The Writer’s Journey by Christopher Vogler (300 pages) – $26.95
Cinematic Storytelling: The 100 Most Powerful Film Conventions.... by Jennifer Van Sijll (257 pages) – $24.95

With the exception of Syd Field, I think these cover prices are ridiculously high (though Trottier’s is probably acceptable for the sake of sheer mass.) Independent publishing allows me to set my book’s own price, so I set my 268-page work at a rather reasonable $17.99. Seems pretty competitive, right?

However, as you undoubtedly know, rarely does anyone pay full price on Amazon. Next to nearly every retail price tag is that nice little strikethrough, followed by the discounted, exclusive to Amazon price. Here are the same five books after the Amazon discount:
Save the Cat! – $12.36
The Screenwriter’s Bible – $16.29
Screenplay – $10.23
The Writer’s Journey – $17.79
Cinematic Storytelling: The 100 Most Powerful Film Conventions.... – $24.95

And here is mine after the Amazon discount:
Screenwriting Down to the Atoms – $17.99

You see, Amazon only discounts books from big publishers. Independent works get no extra attention at all. This, as you can guess, stacks the deck against them. Nine times out of ten, anyone looking for a deal online who sees a new title at full price next to an established title at a steep discount will go for the cheaper option, even if they have heard good things about the new title or if that title has got dozens of great reviews. Amazon’s pricing policy creates a fight the little guys cannot win.

Well, you know what? Two can play at that game.

For the next few months, I am taking price out of the equation!

Whatever the average sale price is for the ten top-selling paperbacks on Amazon, I will match it. In fact, I will do better. As of 3/1/13, the top ten screenwriting paperbacks have an average sale price of $14.96. I am listing Atoms at $12.99 – even though this means I will hardly receive anything in terms of royalties per copy.

Why? Because the only consideration for purchase should be content, not price. I am so confident in my method and the guide to this method I have written that I am willing to take it toe-to-toe with anything else out there. I am leveling the playing field in order to issue an open challenge. You like Field? McKee? Synder? I can do better. Bring it on. Read it and judge for yourself. Whoever the “guru,” I’m ready to take all comers.