(The
following article has been adapted from a section omitted from an
early draft of my new book, Screenwriting
and the Unified Theory of Narrative. Originally intended to
occupy “Chapter 1: The Failure of Screencraft,” the section has
been edited and reprinted here.)
Much of
the confusion found in the investigation of screencraft arises from
the fact that its history has been a short one. Though narrative
cinema has existed for about one hundred and twenty years, serious
academic analysis of its form and structure only began in earnest
roughly four decades ago. The growth of the cinematic narrative from
its birth to its current position as the world’s most dominant mode
of storytelling did not begin under close academic scrutiny. In its
early stages, the cinema was ignored by all but a handful of critics
for reason that moving pictures were widely considered little more than
low-brow entertainment and thus unworthy of serious artistic
evaluation. In fact, it took several decades for cinema's proponents
to convince the world that cinema was indeed an “art.” Yet even
among the academic minds who supported the medium, the storytelling
component of cinema was paid little attention. Rather, the critics
preferred debating aesthetic concepts, leaving narrative study as a
neglected child. Instead, the process by which cinematic storytelling
found its form was largely motivated by economic concerns.
From its
beginnings, the cinema was recognized not so much for its potential
as art, but its potential as popular entertainment. The earliest of
film producers were businessmen, many with backgrounds in the
management and promotion of live entertainment. These men recognized
that this new invention could have the same appeal as the traveling
troupes of actors, musicians, and comedians common at the time, yet
could be distributed far and wide at fraction of the cost. Yet the
business of entertainment is still a business, and businesses
requires consistent profit. So, to ensure a predictable return on
investment, early producers created films with content they had
already seen crowds enjoy. This led to films based on certain
narrative “formulas.” Audiences may complain that the movies of
today are formulaic, but early narrative films of the silent era were
so repetitive that they often presented the identical story again and
again, the only difference being changes in actors or setting. This
may sound like anything but an artistic process, but what few if any
realized was that these early attempts to engender a
consistently-positive audience response began the process by which
cinema would sort out what types of storytelling were well-suited for
its medium and which were not. Cinema became subject to a Darwinean
survival of the the fittest where the successes spawned innumerable
offspring while the failures were discarded and forgotten.
These
films seem extremely rickety by today's standards because the medium
had not yet found the ideal ways to tell its stories though montage
and the moving image. Some early films were simply filmed stage
plays. Others tried to imitate literature. But neither of these older
methods of execution were a successful match for the cinematic form.
The motion picture possessed certain qualities found in no other
forms of storytelling. This gave the cinema unique advantages as well
as limitations. With the help of such innovators as D.W. Griffith,
Edmund Porter, and later the likes of V.I. Pudovkin and Sergei
Eisenstein, the cinematic narrative eventually found its own
language, one which accentuated its advantages and avoided its
disadvantages, allowing cinema to come into its own as an unique
method of storytelling with it own particular rules and structures.
In such
a way, the cinematic narrative form eventually “found itself,”
much like how an animal species eventually evolves into perfect
adaptation to its environment through natural selection. This was not
done by plan, but through trial and error. With time and technical
advancements, the feature film became standardized to a certain
length and presentational style. After decades of hits and misses,
trial and error, innovation and imitation, the cinematic narrative
found a vague form which provided consistent success.
The
remarkable thing about this process was that by pursuing economic
concerns, the cinema grasped in the dark and unwittingly found the
principles by which it might become an art. By responding to the
positive or negative reactions of the audience, filmmaking stumbled
upon the rules of viewership and the techniques which could be used
to garner a desired response. Screencraft “learned” proper
structure and technique in the same way as one trains a dog. With
every reward or rebuke, the cinema eventually learned to keep its
behaviors within proper and effective parameters.
By
overviewing the Darwin-esque process by which narrative cinema
evolved from its childish beginnings to a sophisticated art form, we
may conclude that the “rules” that determine an individual
narrative film’s success or failure are predicated on two things:
How
well the story's form, structure, and content fit the specific
technical requirements of the feature film's required length and
audio/visual form (the physical factors of the cinematic medium).
The
story's ability to elicit a satisfactory intellectual, emotional,
and visceral response from its viewer via the execution of that
story's content (the psychological factors of viewership).
Once
cinematic storytelling had learned to adapt itself to these factors
(settling into the the proper groove, if you will), the evolution of
cinematic storytelling became somewhat stable for a number of
decades. In America, this is critically known as the “Classic
Hollywood” period or the “Golden Age of Filmmaking.” Though
there were hits and misses, bad films and good ones, nearly every
film managed to achieve somewhat consistent results.
Though
the 1960s were known as a time of great upheaval in the world of
cinema; a decade of furious academic debate and experimentation,
beginning in Europe and eventually spreading across the world; this
influence was once more largely limited to the realm of aesthetics.
The narrative component of cinema was again a neglected child and, as
far as Hollywood was concerned, remained relatively unchanged.
It was
not until the initial excitement of this “New Wave” began to
subside in the early-to-mid 1970s that the film industry met its next
crucial turning point, one which finally pushed the narrative
component of filmmaking to the forefront of critical interest. This
period is known for the rise of the first generation of entirely film
school educated filmmakers, including the likes of Steven Spielberg,
Martin Scorsese, George Lucas, and Francis Ford Coppola. Educated in
both the traditional styles of classic Hollywood and the
experimentation of the New Wave, this generation set itself apart in
that they did not seem to view themselves as engineers of spectacle
or experimentative artists, but rather embraced the role of master
storytellers. With their emphasis on story, this generation initiated
the “blockbuster era” of Hollywood, creating films which achieved
both critical praise and enormous commercial success. It was with
this that Hollywood finally woke up to the preeminent place that
storytelling held in the creation of successful feature films.
It was
in this same environment that an academic interest arose in the realm
of screenwriting. Strongly
influenced by Aristotle’s Poetics (the
first known work of dramatic theory, written circa 335 BC),
writer-analysts attempted to apply the Aristotelian method of
inquiry to the cinematic narrative, just as Aristotle had done with
Greek tragedy, in an attempt to discover just what made a good
cinematic narrative, what made a bad one, and why. The Aristotelian
method is marked by the use of categorization in order to organize
complex systems based upon observable similarities. The analyst then
attempts to isolate “invariants”
– traits consistently repeated from one instance to the next. If
enough invariants are found, this may suggest a logical pattern. With
over seventy years of evidence now in front of them, the analysts of
cinema could reflect intellectually upon the cinema's past successes
and failures, and through comparison and contrast seek out the
previously unnamed factors that separated the “good” films from
the “bad.” Essentially, these dramatists wished to find a way to
do by intentional design what cinematic storytelling had previously
found success doing by accident or intuition. In this way, the modern
field of screencraft was born.
It
should be noted however that like the early producers of the silent
era, this study was once again motivated more so by commercial and
economic reasons than the artistic or academic. The film industry
remained as it had always been; a business. A successful business
demanded consistent profits, which in this case meant a consistent
supply of blockbuster films. At the time, studios still tried to
predict success by old fashioned formulas based on superficial
elements, such as the story's setting, genre, premise, or star cast.
These methods did not prove entirely reliable, producing just as many
bad films as good ones. Aware of this, the dramatists of this period
hoped to identify some magic formula that if imitated could produced
successful results every time. If this sorcerer's stone could be
found, it would theoretically mean everyone involved could win.
Better-written films meant a larger number of successful films. This
meant more profit for the studios, more successful careers for the
writers and directors, and more enjoyable experiences for audiences.
Theoretically, this narrative alchemy could provide the best for
everyone.
Through
their study, these dramatists reached the same conclusion as
Aristotle before them: the key was structure, structure, structure.
Early books on this subject cobbled together crude cave paintings of
what story events ought to happen when, how characters should behave,
and what actions they should take at given moments. They quickly
labeled this vague form as a universal pattern all cinematic
narratives must follow. While these “script gurus” would later
expand upon this original structure and add their own
interpretations, the basic paradigm remained generally the same since
its beginnings.
One
cannot overlook the effect this new school of thought eventually had
upon Hollywood. In the effort to produce consistent successes, many
writers, producers, and even executives took these methods to heart.
This achieved positive results, but found drawbacks as well. First,
the cinema's newfound emphasis on structure had a stabilizing and
normalizing effect on the narrative content of Hollywood films. This
indeed brought more consistent audience success. But it also had a
homogenizing effect on narrative output. Hollywood storytelling
transitioned from a reliance on formulas to one on patterns. While
the producers of earlier eras sought to imitate superficial content
which had seen previous success, this new era aspired to provide
fresh and original content which nevertheless followed the same basic
structural patterns, creating stories which felt familiar, yet were
superficially different. This ultimately gave rise to the
oft-repeated studio request, “Give me something the same, but
different.”
Unfortunately,
there were also great flaws in Hollywood's new narrative religion.
Certain difficulties arise when the
Aristotelian method of inquiry is applied to the art of storytelling.
Firstly, the method assumes that everything in a given system can be
separated into clearly distinct categories where every instance is
either this or that, fish or fowl, with nothing in between. However,
artists and audiences alike tend to value originality and avoid such
obvious genericism. Secondly, in most fields of investigative study,
the sought-after rules of operation are eternal and unchanging.
Fields such as physics, mathematics, geology, and even biology all
seek principles outside of man's control which always have and always will remain
the same. However, unless viewed from a
strictly historical standpoint, storytelling is very much a living
and constantly-evolving thing. New stories are created every day and
the societies and cultures that both create and consume them exist
under a state of constant change.
Furthermore,
the “script gurus” behind the new paradigms made the mistake of
evaluating success or failure from the same narrow mindset as the
producers of the early silent era. They saw only WHAT was successful,
but rarely considered WHY. Their methods only copied what appeared to
be successful structures while overlooking the physical and
psychological factors which acted as the underlying determinants of
the particular structure's success. They understood the result, but
not the cause. The form, but not the function. With only such
superficial knowledge, the structures taught by the gurus were too
stubborn and inflexible. The methods were unable to explain, and often
ignored, successful films which did not match the pattern and were
unable to adapt to unique or nontraditional story concepts
which did not fit Hollywood's usual mold. By understanding the what,
but not the why, scripts created in strict adherence to the gurus'
patterns often rang hollow with audiences despite their supposedly perfect structure. Many writers reacted to
screencraft like schoolchildren who memorize their lessons word for
word, but make no effort to understand what the lesson mean.
In
addition, the evaluative methods used by the “gurus” were often
highly suspect. First, the pool of evidence from which the gurus drew
their conclusions was far too shallow, often consisting of only a few
dozen mega-hit films, chosen based on the author's personal taste or
the ease with which their principles could be related. This did not
provide a wide enough data set to prove anything “universal.”
Therefore, the reasoning found in these methods remained highly
selective and contained massive blindspots. Second, the majority of
early investigation sought only similarities and ignored differences.
Rarely in these texts does one find an attempt to explain a
critically or commercially successful film which does not fit the
pattern. In an effort to defend the hypothesis, aberrant successes
were usually overlooked, intentionally ignored, or written off as
flukes. Finally, the conclusions drawn from these small selections
were quite often educated guesses or personal opinions passed off as
fact. Yet still, many readers accepted these notions as truth despite the lack
of anything resembling the scientific methods based on evidence and
experimentation considered necessary in every other serious field of
inquiry.
As such,
Hollywood’s narrative “religion” indeed currently remains much
more like a religion than any serious field of investigation.
Nevertheless, many writers and producers accepted its tenets as
iron-clad truths, regardless of the fact that later analysts found
cause to regard many of the early conclusions as inaccurate, incomplete, or
in some cases false. As critical voices have pointed out with
increasing frequency in recent years, these flaws have grown to have
a stultifying effect on Hollywood films. Out of a desire to guarantee
consistent commercial success, many on the creative end of film production have embraced
the gurus' strict and unresponsive “one road” approach to narrative,
causing audiences to complain that films have become stale,
repetitive and formulaic. Ironically, the economic concerns which
once fueled the expansion and refinement of the cinematic narrative
have now caused the industry to reverse course. The desire for
consistency and predictability now acts to limit the possibilities of
cinematic storytelling. This is primarily because the inflexible
application of the current teachings of screencraft is built upon a
fallacy. The “universal” formulas, as they have been so often promoted, are not in fact or in any way
universal, and are not ideally-suited to every story told.
If any
further progress is to be made in the study of screencraft, analysts
must question previous claims, test existing presumptions, and
abandon the outdated Aristotelian method of inquiry. We must no
longer look solely at what is successful, but seek to understand why.
By understanding the causes of success or failure in relation to the
intellectual, emotional, and sociological needs to the audience, we
may reach a more flexible and accurate method to understand the field
of cinematic storytelling and its proper execution.